ZimTrade is focusing on Namibia as a new outlet for Zimbabwean exporters, with leather and horticultural products at the centre of the push.
NewsDay reports that ZimTrade chief executive Allan Majuru met Namibian ambassador David Thomas to discuss ways of strengthening trade links and opening more room for Zimbabwean products in the Namibian market.
Majuru said Namibia offers a practical entry point because of its location, consumer demand and links to the wider southern African market. ZimTrade is also trying to support exporters with business-to-business meetings, market intelligence and help meeting the standards that often decide whether a product can get into a new market and stay there.
That matters because exports only become meaningful when they clear the practical barriers of logistics, certification and buyer relationships. Leather and horticulture are both sectors where those barriers can make the difference between a few trial orders and a steady commercial pipeline.
The broader point is diversification. Zimbabwe’s export story still leans heavily on a small number of large earners, so every new non-commodity market matters. If ZimTrade can turn this outreach into real shipments, the gain will be more than foreign currency. It will also show that Zimbabwean firms can compete regionally on quality, consistency and delivery rather than relying only on familiar routes.
For readers following the wider currency and trade backdrop, the ZimRate homepage, exchange rate history and currency converter are the quickest starting points.
This article is for informational purposes only and does not constitute financial advice.
